In the competitive world of e-commerce, every small decision can impact a consumer’s probability of buying from a brand again and enjoying their product. As e-commerce grows and retail shopping declines, the customer’s first view of your product is the image online and their first contact with the product is when it arrives at their house.

Often when you are casually scrolling through images on a shopping website, you are drawn to the products with a colorful logo. Having a colorful and bright logo impacts the consumers decision to buy a product by leading them to the item and then making them believe the product is special. Products with an elaborate, colorful design look very professional and differentiate the product from the competition. When choosing between two products, people will most likely decide on the product with the most color.

After the customer orders the product and it arrives at their house, their first experience is with the packaging. Colorful packaging and designs can help people remember your brand and makes purchasing more products from your company an easier decision because they easily recognize the brand. Not only does colorful packaging set your product aside and help customers remember your logo, but it also creates a unique unboxing experience for them. Using colorful packaging such as color bubble mailers helps make an opening impact!

Opening a box with bright colors is a memorable experience and is often much more appealing than opening a box with dull packaging. Color packaging can have an extremely positive impact on your company by making your brand easier to recall, drawing your eyes to a product, and creating a unique unboxing experience that leaves the customer satisfied. PakSouth specializes in colorful packaging to help enhance your customer’s experience.